Waveline
vs. Google Voice
Give your team a clear way to answer, hand off, and return customer calls. Start with the features that matter to your business.
Start with what matters
Key features,
side by side.
Paid Google Workspace add-on plans: Starter, Standard, and Premier. This comparison does not cover free personal Google Voice or single-user standalone Voice plans.
| Feature | Waveline | Google Voice |
|---|---|---|
| Share customer texts with your team | Waveline Yes Let teammates read and reply to customer texts from the same inbox. | Google Voice No Numbers shared by an answering team can receive calls, but cannot send or receive customer texts. |
| Keep team voicemail with your calls | Waveline Yes Read and play shared voicemail in the work inbox that received the call. | Google Voice Shared voicemail goes to email Team-number voicemail sends email notifications to members or people you choose. Personal voicemail is in the Voice app. |
| Log calls and texts in your CRM | Waveline Yes Record completed calls and messages on matching CRM contacts, with call summaries in HubSpot. | Google Voice No Google’s Salesforce call-logging beta has ended, and access was removed. |
| REST API and webhooks | Waveline Yes Read calls, messages, and contacts, send texts, and receive signed webhook events. | Google Voice Activity export to BigQuery on Premier Admins can export Voice activity. Google’s Voice policy prohibits placing calls or sending texts automatically. |
| Record calls automatically | Waveline Yes Record incoming calls, outgoing calls, or both for each inbox. | Google Voice Top plan Recording calls automatically requires the Premier plan. Other paid plans let you start recording yourself. |
| “Press 1” phone menus | Waveline Yes Let callers choose a team, hear information, or leave a message using their keypad. | Google Voice Auto attendant on higher plans A menu such as “Press 1 for sales” requires the Standard or Premier plan. |
More than the basics
More ways to work
with Waveline.
Call from the desk or on the goKeep your business number with you throughout the day.6 features
| Feature | Waveline | Google Voice |
|---|---|---|
| iPhone, iPad, and Android apps | Waveline Yes Make calls, send messages, and see customer details from your mobile device. | Google Voice Yes |
| Call from your browser | Waveline Yes Make and answer business calls on your computer. | Google Voice Yes |
| Use a supported deskphone | Waveline Yes Use a supported phone at the counter, in the office, or around your workspace. | Google Voice Yes Works with selected deskphone models. |
| Transfer calls with or without an introduction | Waveline Yes Send a caller to a teammate or inbox. Speak with your teammate first when needed. | Google Voice Yes Available on paid business plans. |
| Hold and switch between calls | Waveline Yes Turn on concurrent calls to answer another call while the first caller is on hold. | Google Voice Yes |
| Choose when you can take calls | Waveline Yes Switch between Available and Away across your inboxes. | Google Voice Do Not Disturb with Calendar hours Set your phone to stop ringing outside the working hours in your Google Calendar. |
Work together on the same business linesKeep each team, location, and customer conversation organized.3 features
| Feature | Waveline | Google Voice |
|---|---|---|
| Share customer texts with your team | Waveline Yes Let teammates read and reply to customer texts from the same inbox. | Google Voice No Numbers shared by an answering team can receive calls, but cannot send or receive customer texts. |
| Let a team answer the same number | Waveline Yes Let several teammates answer calls to the same business number. | Google Voice Ring groups on Standard or Premier Letting several teammates answer the same number requires the Standard or Premier plan. |
| Choose who answers a shared number | Waveline Yes Add or remove teammates without changing the number customers call. | Google Voice Ring-group members Choose which teammates answer a shared number on the Standard or Premier plan. |
Keep access in the right handsChoose what each teammate can see and change, and protect sign-ins with a second step.6 features
| Feature | Waveline | Google Voice |
|---|---|---|
| Read-only inbox access | Waveline Yes Let a teammate read a shared inbox’s calls, messages, and recordings without ringing or replying. | Google Voice Voicemail by email Admins can set a delegate to get a teammate's voicemails by email without ringing or calling. Requires Standard or Premier. |
| Inbox managers | Waveline Yes Let a teammate run one inbox’s settings, routing, and people without making them an Admin. | Google Voice Ring group managers on higher plans Admins can let a teammate manage one ring group's members and outbound calling. Requires Standard or Premier. |
| Follow teammates’ lines | Waveline Yes Owners and Admins can follow an eligible teammate’s line without calling or texting from it. | Google Voice Admin call and text logs Admins can review users' call and text records in the Admin console. Reading texts needs Vault on Premier. |
| Two-step verification | Waveline Yes Add an authenticator app as a second sign-in step, plus a backup authenticator. | Google Voice Yes Google Account sign-in supports authenticator apps, security keys, and backup codes. |
| Require two-step verification for everyone | Waveline Yes Owners and Admins can make an authenticator required and see who has turned it on. | Google Voice Yes Super admins can enforce 2-Step Verification and track who has enrolled. |
| Reset a lost authenticator | Waveline Yes Owners and Admins can reset a teammate’s two-step setup and choose to sign them out everywhere. | Google Voice Yes Admins can give a locked-out user backup codes and reset their sign-in cookies. |
Send callers to the right placeChoose who rings, what callers hear, and what happens next.7 features
| Feature | Waveline | Google Voice |
|---|---|---|
| Several open periods in one day | Waveline Yes Add several open periods to a day, including hours that run past midnight. | Google Voice No Ring-group schedules use one start time and one stop time per day. |
| Ring your team together or in order | Waveline Yes Ring one group together, then try the next group if nobody answers. | Google Voice Higher plans Choosing which teammates ring first requires the Standard or Premier plan. |
| Business hours for a shared number | Waveline Yes Set a weekly schedule and choose a different path for calls after closing. | Google Voice Ring-group and menu schedules Setting open and closed hours for a shared number requires the Standard or Premier plan. |
| Holiday calendars and special dates | Waveline Yes Add your region’s holidays, including ones that move each year, plus custom dates. | Google Voice Manual closure dates Add each closed date yourself. Requires the Standard or Premier plan. |
| “Press 1” phone menus | Waveline Yes Let callers choose a team, hear information, or leave a message using their keypad. | Google Voice Auto attendant on higher plans A menu such as “Press 1 for sales” requires the Standard or Premier plan. |
| Recorded announcements | Waveline Yes Play your own welcome message, directions, or updates before the next step. | Google Voice Auto-attendant announcements Playing a recorded message in a phone menu requires the Standard or Premier plan. |
| Forward calls to another destination | Waveline Yes Forward calls to another team or an outside phone number that starts with +1. | Google Voice Yes |
Text customers from your business numberKeep replies, photos, and everyday updates with the right conversation.2 features
| Feature | Waveline | Google Voice |
|---|---|---|
| Business texting | Waveline Yes Send and receive customer texts from a Waveline number. Outgoing texts require registration or toll-free verification. | Google Voice US numbers only Only US Voice numbers can text. They can text US, Canadian, and Puerto Rican numbers. |
| Group customer texts | Waveline Yes Message multiple outside recipients together and give the conversation a recognizable name. | Google Voice Groups of up to eight Up to eight people in a group. |
Connect the tools you already useBring in your contacts and send phone activity where your team already works.3 features
| Feature | Waveline | Google Voice |
|---|---|---|
| Log calls and texts in your CRM | Waveline Yes Record completed calls and messages on matching CRM contacts, with call summaries in HubSpot. | Google Voice No Google’s Salesforce call-logging beta has ended, and access was removed. |
| Sync contacts from your CRM | Waveline Yes Import contacts from HubSpot, Salesforce, Pipedrive, Zoho CRM, Google Contacts, and more. | Google Voice Google Contacts and company directory Voice syncs contacts from Google Contacts and, for work accounts, your organization’s directory. |
| REST API and webhooks | Waveline Yes Read calls, messages, and contacts, send texts, and receive signed webhook events. | Google Voice Activity export to BigQuery on Premier Admins can export Voice activity. Google’s Voice policy prohibits placing calls or sending texts automatically. |
Review what was saidUse recordings, summaries, and voicemail to catch up on the conversation.7 features
| Feature | Waveline | Google Voice |
|---|---|---|
| Record calls automatically | Waveline Yes Record incoming calls, outgoing calls, or both for each inbox. | Google Voice Top plan Recording calls automatically requires the Premier plan. Other paid plans let you start recording yourself. |
| Keep team voicemail with your calls | Waveline Yes Read and play shared voicemail in the work inbox that received the call. | Google Voice Shared voicemail goes to email Team-number voicemail sends email notifications to members or people you choose. Personal voicemail is in the Voice app. |
| Create greetings from a script | Waveline Yes Type a greeting, menu prompt, announcement, or recording notice and generate the audio. | Google Voice Text-to-speech with voice and speed choices Phone-menu and ring-group messages need Standard or Premier. Recording notices can use text-to-speech on any business plan. |
| Start and stop call recording | Waveline Yes Control recording during connected outside calls in the web or mobile app. | Google Voice Yes |
| Custom recording notices | Waveline Yes Upload separate notices for incoming and outgoing automatic recordings. | Google Voice Yes Recording announcements notify everyone on the call. |
| Read your voicemail | Waveline Yes Read a written version of a voicemail or listen to the original recording. | Google Voice Yes |
| Custom voicemail greetings | Waveline Yes Use an inbox greeting or a different recording for a particular call route. | Google Voice Ring-group and phone-menu greetings Set greetings for a shared answering team or a phone menu. |
Manage your numbers and teamSet up the people, phone numbers, and equipment your business needs.3 features
| Feature | Waveline | Google Voice |
|---|---|---|
| Block unwanted callers and texts | Waveline Yes Block a number across your organization’s incoming calls and messages. | Google Voice Per-user blocking Each user blocks calls and texts to their own Voice number. |
| Multiple numbers for one answering team | Waveline Yes Connect several numbers to one inbox and choose its default outgoing number. | Google Voice Several numbers for one ring group Several business numbers can ring the same group of teammates. |
| Set up deskphone shortcuts | Waveline Yes Set supported deskphone shortcuts from Waveline. | Google Voice Speed dial on supported phones Add one-touch dialing buttons on supported deskphones. |
Make the move
New phone system.
Familiar number.
You may be able to bring the number your customers already know. Check it first, then get your team ready.
Read the number-transfer guide- 1
Check your number.
Waveline checks whether your number can transfer before you submit the request.
- 2
Get your team ready.
Set up your inboxes, ringing, and devices. Keep your old phone service active until the transfer finishes.
- 3
Test calls and texts.
Check incoming and outgoing calls. Business texting needs separate registration or toll-free verification, and text delivery can take time to settle after a transfer.
Can I bring my Google Voice number to Waveline?
Start with a number check in Waveline. If your number can transfer, you can submit a request using your current account details and latest phone bill. Keep your existing service active until the transfer is complete.
See the transfer stepsWill my current deskphones work?
It depends on the model. Waveline supports selected Yealink phones. Check the supported-phone list before making plans to reuse your equipment.
Check your phone modelCan my team share calls and customer texts?
Yes. Add teammates to a shared inbox as Members or Managers and choose who rings. Your team can then handle its calls and customer conversations together. Complete business texting registration before relying on SMS.
Learn about shared inboxesCan I control what each teammate can see and do?
Yes. Choose each teammate’s role as an Owner, Admin, or Member. In each shared inbox, give someone Viewer, Member, or Manager access. Owners and Admins can also require two-step verification for everyone.
See roles and permissionsCan I bring my contacts and connect my CRM?
Yes. Import a CSV or Excel list, or connect HubSpot, Salesforce, Pipedrive, Zoho CRM, Google Contacts, or another supported service. CRM contacts stay in sync, and calls and texts can be logged back to them.
See supported servicesDo my old messages and recordings move with my number?
A number transfer moves your phone number. It does not automatically bring old conversations or recordings into Waveline. Keep any records you need before closing your old account.
Plan your number transferComparison reviewed . Features and plans may change.